Exoclick: Difference between revisions
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Exoclick was founded in Barcelona, E.U. in 2006 <ref name="official">"About", Exoclick.com, 2006, https://www.exoclick.com/about-us/.</ref><ref name="fonze">The Linkedin profile of Benjamin Fonzé, Linkedin, Microsoft Corporation, 2006, https://www.linkedin.com/in/exoclick.</ref> by the European programmer and web developer Benjamin Fonzé.<ref name="fonze/> Fonzé created a proof of concept for an online advertising platform to monetize the contents of his friends websites.<ref name="interview1">Giles Hirst, "Benjamin Fonzé talks about 10 years of Exoclick", Exoclick's official website, December 1, 2016, https://www.exoclick.com/benjamin-fonze-talks-10-years-exoclick/.</ref> | Exoclick was founded in Barcelona, E.U. in 2006 <ref name="official">"About", Exoclick.com, 2006, https://www.exoclick.com/about-us/.</ref><ref name="fonze">The Linkedin profile of Benjamin Fonzé, Linkedin, Microsoft Corporation, 2006, https://www.linkedin.com/in/exoclick.</ref> by the European programmer and web developer Benjamin Fonzé.<ref name="fonze/> Fonzé created a proof of concept for an online advertising platform to monetize the contents of his friends websites.<ref name="interview1">Giles Hirst, "Benjamin Fonzé talks about 10 years of Exoclick", Exoclick's official website, December 1, 2016, https://www.exoclick.com/benjamin-fonze-talks-10-years-exoclick/.</ref> | ||
=== 2007 - present: Exoclick === | === 2007 - present: Exoclick === | ||
In 2007 the amount of revenues generated by the proof of concept convinced Fonzé to transform it into a product and brand it as Exoclick.<ref name="interview1"/> In the early years Exoclick tried to compete with the online advertising platform Google AdSense without success. <ref name="interview2">Stefania Gozzer, "Exoclick, la empresa que ganó más de US$100 millones con los clientes que Google no quiso", British Broadcasting Corporation, April 27, 2017, http://www.bbc.com/mundo/noticias-39723776.</ref> Fonzé realized that Exoclick's most profitable client was an online gambling company whose business activity was not allowed by Google Adsense's terms and conditions of service.<ref name="interview2/> Fonzé decided to promote Exoclick in the markets where Google did not want to partecipate, gambling and [Sex industry|sex] industries.<ref name="interview2/> | In 2007 the amount of revenues generated by the proof of concept convinced Fonzé to transform it into a product and brand it as Exoclick.<ref name="interview1"/> In the early years Exoclick tried to compete with the online advertising platform Google AdSense without success. <ref name="interview2">Stefania Gozzer, "Exoclick, la empresa que ganó más de US$100 millones con los clientes que Google no quiso", British Broadcasting Corporation, April 27, 2017, http://www.bbc.com/mundo/noticias-39723776.</ref> Fonzé realized that Exoclick's most profitable client was an online gambling company whose business activity was not allowed by Google Adsense's terms and conditions of service.<ref name="interview2/> Fonzé decided to promote Exoclick in the markets where Google did not want to partecipate, gambling and [[Sex industry|sex]] industries.<ref name="interview2/> | ||
== Related articles == | == Related articles == | ||
*[[Economic discrimination]] | *[[Economic discrimination]] | ||